Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. .
Search engine marketing is the overall umbrella term for anything that brings visitors to your website via a search engine. This includes both free and paid traffic. The free traffic is generated by improving your sites search engine optimization, while search engine advertising (paid traffic) can be used to quickly drive significant volumes of targeted traffic to your website.
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